Fans of Emmerdale will always remember Natalie Jameson for her unforgettable portrayal of Amy Wyatt, a character who stole hearts across the Dales. After a dramatic and emotional exit from the show in early 2025, which saw Amy’s tragic death in a shocking limousine crash, Natalie has turned the page to a surprising and exciting new chapter in her career.

Rather than stepping back from the spotlight, Natalie has embraced a completely new creative venture that’s capturing the attention of her fans—launching her very own embroidered t-shirt line. Under the Instagram handle, this fashion project reflects Natalie’s fun-loving personality, creative spirit, and optimistic energy. Each t-shirt features bold, playful slogans and custom lettering that have quickly gained a loyal following, and it’s easy to see why: they’re not just shirts, they’re conversation starters.

While some celebrities opt for typical side hustles, Natalie’s fashion line stands apart. It’s deeply personal, full of flair, and unapologetically her. Reflecting on her new passion project, she explains, “Why am I making tees? Well, lots of reasons, but mostly for fun.” Inspired by the interactions she had at this year’s Glastonbury Festival, where her handmade designs sparked numerous conversations, Natalie has continued to grow her collection, which brings smiles and laughter to anyone who wears them.

From festival-ready slogans to custom messages that resonate with personality, each piece in her line reflects the vibrant energy that Natalie is known for. What started as a fun creative outlet is quickly turning into a successful venture, with fans flocking to purchase t-shirts that embody Natalie’s infectious optimism. This is more than just a business—it’s a heartfelt project that connects Natalie with people in a whole new way, through fashion, fun, and positivity.

Although acting is still an important part of Natalie’s journey, this fresh creative path has opened new doors for her, and she’s excited to see where it leads. Fans of Emmerdale will remember Natalie’s emotional debut as Amy Wyatt back in March 2019. Amy’s journey through motherhood, loss, and love became a standout story in the Dales, and Natalie brought depth and authenticity to the role over the six years she portrayed the character. Her sudden exit in 2025, marked by the shocking storyline involving a limousine crash, left fans devastated, but Natalie’s next chapter is already shaping up to be just as impactful.

With her t-shirt line gaining popularity, Natalie is proving that even after her character’s exit from Emmerdale, her journey is far from over. Whether it’s stitching, spreading smiles, or unveiling new surprises, Natalie’s future is full of potential. So what’s next for Natalie Jameson? More creativity, more laughter, and plenty more surprises for her growing fanbase.

Would you wear one of her tees? Let us know in the comments and share your ideas for what slogan Natalie should embroider next. Don’t forget to like, subscribe, and tap the bell to stay updated on all things Emmerdale—both onscreen and beyond the Dales.